Innovation Applied Partners

• Principals:
• Randy Winker
• Richard Arent
• Jon Rost

• Network:
• Richard Best
• Robert Brands
• Dan Brink
• Pat Cronin
• Scott Hackbarth
• James Krautkramer
• Nicole Eberhardy
• Brad Flatoff
• Scott Holtorf
• Paul Linzmeyer
• Sunny Mehta
• Eric Olsen/Liz Germanotta
• Pradeep Nedungadi
• Tom Paul
• Robert Puissant
• Mary Roberts
• Adam Schneider
• Tom Wilson

Click on a name to learn more about The IA Partners.

Tom Wilson

Marketing Strategy - Management

Tom has 32 years of marketing and general management experience building consumer packaged goods businesses with Kimberly-Clark and Colgate-Palmolive. His strategic, operational and management skills have resulted in business successes that have set new benchmarks for business performance.

During his 22 years at Kimberly-Clark, Tom served as Vice President of New Business Development (new products, acquisitions, brand licensing); President of the global Adult Care Sector (Depend® and Poise® brands), President of the global Feminine Care Sector (Kotex® brand) and Business Manager of wet wipes (Huggies® baby wipes).

As Marketing Director of Huggies diapers, he introduced the Huggies Ultratrim with year 1 sales of $575 million (now over $1 billion). It became IRI's #1 largest non food product ever.

Tom is also founder of The Caregivers Partnership, a national direct marketing healthcare company.

Tom's experience in the highly competitive CPG industry is invaluable in helping Innovation Applied clients optimize rapid and continual innovation that is aligned to business objectives.