“The Sanctuary” (Lakeland College and Lakeshore Technical College offices) at Jake’s Café – IA offices

“The Sanctuary” (Lakeland College and Lakeshore Technical College offices) at Jake’s Café – IA offices

businessstrategy_large

Innovation Applied helps clients develop strategic marketing plans that serve as the foundation for long term sustainable growth. Our cross functional senior leadership team is uniquely qualified to help develop objective, fully integrated go-to-market business solutions.

Areas of specialization:

  • Organization
  • Category trending
  • Core competency and capabilities
  • Competitive set
  • Brand health
  • Innovation curve
  • Sales and margins
  • Customer concentration
  • Business vision and mission
  • Short and long-term business plans

productdevelopmentInnovation Applied’s experienced product innovation experts help clients differentiate themselves by identifying opportunities for new or improved products that are compatible with their core competencies, capabilities, and brand strength.

Areas of specialization:

  • Marketplace gap analysis
  • Consumer primary and secondary research
  • Client product/service ideation
  • Operational alignment
  • Pricing
  • Packaging and messaging
  • Concept board development
  • Consumer validation/retailer input

 

 

 


salesoptimization_largeInnovation Applied helps clients drive business results through an experienced and disciplined approach to sales optimization. We are one of the few marketing services companies that offer expert sales support to improve both short and long term profits.

Areas of specialization:

  • Product/Customer mix
  • Markets, channels, customers
  • Price/value/margins
  • Sales organization
  • Recruiting
  • Partnership development
  • Goals and measurement tools
  • Sales/broker training and management
  • Targeted direct selling

Marketing servicesInnovation Applied helps client to break through communication clutter with brand messaging that is unique and benefit focused. The unique group of high caliber creative resources at Jake’s Café enables us to match the best talent with the assignment to deliver outstanding, cost-effective business results.

Areas of specialization:

  • Corporate identity
  • Brand positioning and unique selling proposition
  • Brand architecture, name, and identity
  • Packaging – structural/design
  • Communication planning and implementation
  • Sales materials
  • Advertising
  • Web and Interactive
  • Tradeshow
  • Merchandising and promotion