Innovation Applied Partners
Eric Olsen/Liz Germanotta
Qualitative and Quantitative Market Research
Eric and Liz have over 25 years experience in a full range of BtoC and BtoB research.
Their experience in working with a diverse group of category leading companies is essential in qualifying IA innovation concepts and vital in quantifying client businesses decisions.
Competencies include:
- Advertising Copy-Concept Testing
- Brand and Brand Equity Studies
- Competitive Analysis
- Customer Satisfaction and Loyalty
- Image and Identity Research
- Market Segmentation
- Measurement of Market Size, Share and Growth Rate
- Name Testing
- New Product/Concept Testing and Development
- Packaging Research
- Positioning Studies
- Pre-Post Advertising Testing
- Readership Studies
- Tracking Studies
Client experience includes: General Foods, Kraft, Gadgets, Beatrice Cheese, Stokely USA, M&I Bank, Medical College of Wisconsin, Blue Cross-Blue Shield, Johnson Controls -- Energizer Batteries, Kohler Co,, Schlage Lock, Harnisfeger, Rexnord, and many others.