Innovation Stories

Does your Innovation have a story?

Stories are a great way to impart knowledge and build a brand. Too often, we try to communicate facts, features and benefits. Great leaders know that storytelling teaches and persuades. A new book by Michael Margolis, "Believe Me," identifies 15 storytelling axioms and notes that storytelling is especially important to innovators.

Read a summary at Blogging Innovation.

Excerpt: 'The Innovation Zone'

Tom Koulopoulos is the founder of Delphi Group and author of The Innovation Zone. An excerpt from the book is found on the Forbes.com web site.