Kashi on a mission

Kashi backs up it's brand story with actions. Although it's a small company, their sustainability efforts go beyond marketing hype.

Read more at Kashi | Kellogg’s | Food Brands | Health Food Brands | brandchannel.com.

Hackbarth Partners with Innovation Applied

Innovation Applied is pleased to announce that Scott Hackbarth is a new network partner. Hackbarth has over 30 years experience in the consumer products industry with vast experience in sales management, new business development, and design of business and customer specific strategies. He was the Group Vice President of Sales and Vice President of Special Markets at Sargento Foods Inc. Hackbarth was also Past President of both the International Dairy Deli Bakery Association (IDDBA) and the Milwaukee Chapter of the Grocery Manufacturers Association (GMR).

From Super Bowl To Facebook

Is this a sign that mass media is gone? A major brand and advertiser is skipping the Super Bowl this year in favor of increased efforts on Facebook and social media. How are you going to continue to talk to your audiences in the new media environment?

Read more at Brandchannel.