Optimizing Innovation

Optimizing Innovation - Dr. Stephen K. Goers of Kraft Foods

According to Dr. Steven K. Goers, VP, Open Innovation and Investment Strategy at Kraft Foods, Kraft Foods needs to innovate because they are in the fast-moving CPG industry, maintain a breadth of categories, and need to continue to maintain an edge over private label products. Goers spoke at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City.

Read the summary of the presentation at Blogging Innovation, or read an interview with Dr. Goers at IdeaConnection.com.